Instagram begins testing 90‑minute horizontal videos with US creators

Instagram announced on Monday that it is testing video lengths of up to 90 minutes in a horizontal format with select creators in the United States. The experiment follows the platform’s shift from short‑form to long‑form video, positioning it as a potential competitor to YouTube. The test is limited to a small group of creators and is part of Instagram’s broader strategy to expand video offerings.

Why it matters: Tech professionals should watch this as it signals a major platform pivot that could reshape video content distribution and advertising models.

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