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← Sunday 25 October

TechThe Verge

Pennsylvania mandates disclosure labels on AI‑generated advertisements

Image: The Verge

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring any ad that has been significantly modified or generated by artificial intelligence to include a disclosure label. The label must appear in the same format as the ad, covering still images, video, audio, or text. The law takes effect after the governor’s signature on Thursday.

Why it matters: Tech professionals must ensure their ad content complies with new labeling requirements to avoid legal penalties.

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The VergePennsylvania will require labels on AI-generated ads ↗theverge.com · 11h ago

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